In an era dominated by third-party delivery apps like Uber Eats and DoorDash, restaurants face a dual challenge: high commission fees and a loss of customer data and engagement. However, there's a solution: encouraging customers to order directly through the restaurant's own app or website. By doing so, restaurants can regain control over their sales, customer relationships, and profitability. Here are some effective strategies to achieve this:
- Highlight the Benefits: Use every opportunity to inform customers about the advantages of ordering directly. Include messages in delivery bags or boxes, emphasizing benefits like lower fees, personalized service, and loyalty rewards.
- In-Store Promotion: Create eye-catching flyers or window clings promoting your app or website for delivery orders. Place them strategically at cash wraps, on tables, or near the entrance. Include QR codes for easy access to download the app.
- Digital Marketing Campaigns: Leverage social media platforms to launch interactive campaigns promoting direct ordering. Use engaging content such as polls, contests, or behind-the-scenes videos to entice customers to order through your app or website.
- Exclusive Offers: Incentivize customers to choose direct ordering by offering exclusive discounts or perks, such as a percentage off their first in-app delivery order. Utilize redemption rules to target delivery orders specifically, ensuring maximum impact.
- Leverage Customer Channels: Reach out to existing customers through various channels like email, push notifications, in-app messaging, or SMS. Craft compelling messages emphasizing the benefits of ordering directly and include a clear call-to-action.
Here is a sample message that could be sent to all loyalty members via email, push notification, inbox on App and/or SMS.
If you need additional ideas and/or help setting up offers and messages within our system our Support Team is available 7 days a week to assist you. You can schedule some time with them by emailing support@incentivio.com or by calling 1 (855) 647-4137.