Introduction
This guide provides a comprehensive overview of best practices for creating high-quality app and Play Store preview images using a Figma template. Our goal is to help our clients to achieve optimal results in the app stores.
1. Understand the Purpose of Preview Images
- First Impression: Preview images are the first interaction potential users have with the app. These images should be visually appealing and clearly communicate the app's value.
- Feature Highlight: Use these images to showcase the app’s key features and unique selling points.
- User Journey: Demonstrate the user journey through the app to provide a sense of what to expect.
2. Design Consistency
- Brand Alignment: Ensure the preview images align with the client's brand identity, including color schemes, fonts, and overall style.
- Unified Theme: Maintain a consistent theme and style across all preview images to create a cohesive look.
- Logo and Branding: Prominently feature the restaurant's logo and branding elements in the design.
3. High-Quality Visuals
- Resolution: Use high-resolution images to ensure clarity and professionalism.
- Simplicity: Avoid clutter by focusing on the most important aspects of the app. Clean and simple designs tend to be more effective.
- Visual Hierarchy: Utilize visual hierarchy to guide the viewer’s eye to the most important elements.
4. Effective Messaging
- Clear Headlines: Use clear and concise headlines that quickly convey the app’s benefits and features. For example, "Order Food Easily," "Earn Rewards," or "Track Your Delivery."
- Short Descriptions: Provide brief descriptions or bullet points to elaborate on the headlines, such as "Browse the menu and place orders in seconds," or "Earn points with every purchase."
- Call to Action: Include a call to action, such as "Download Now" or "Get Started," to encourage users to download the app.
5. Highlight Key Features
- Unique Selling Points: Identify and highlight the app’s unique features that set it apart from competitors.
- Example: "Exclusive Rewards for Loyal Customers"
- User Benefits: Focus on how the app benefits the user, addressing their needs and solving their problems.
- Example: "Convenient Online Ordering"
- Feature Examples: Highlight features such as "Personalized Recommendations," "Easy Reordering," and "Real-time Order Tracking."
6. Show Real Screenshots
- Authenticity: Use real screenshots from the app to give users a genuine preview of what to expect.
- Contextual Usage: Place screenshots in context, showing how the app is used in real-life scenarios.
- Examples of Screenshots:
- Home Screen: Show the app’s home screen to give an overview of its interface.
- Menu Browsing: Display the menu browsing screen, highlighting the ease of finding and selecting items.
- Ordering Process: Include screenshots of the ordering process to demonstrate how simple and intuitive it is.
- Rewards Screen: Show the rewards section to emphasize the benefits of using the app.
7. Regular Updates
- Keep Current: Regularly update preview images to reflect the latest features and design changes in the app.
- Example: If the app introduces a new loyalty program, update the images to showcase this feature.
- Seasonal Adjustments: Consider updating images for seasonal promotions or events to maintain relevance.
- Example: Create themed images for holidays, special events, or promotional periods