Field Name | Update Interval |
Customer ID |
Never |
First Name | Real-time* |
Last Name | Real-time* |
Email Address | Real-time* |
Email Opt In | Daily |
SMS Marketing Opt In |
Daily |
SMS Order Notification Opt In |
Daily |
Date of Birth | Real-time* |
Account Created Date | Never |
Current Loyalty Balance | Daily |
Last Purchase Date | Daily - 2 Day Delay |
Phone | Real-time* |
Lifetime Visits | Daily - 2 Day Delay |
Days Since Last Purchase | Daily - 2 Day Delay |
Days Since Last Purchase Percentile | Daily - 2 Day Delay |
Average Basket Value | Daily - 2 Day Delay |
Average Basket Value per Month | Daily - 2 Day Delay |
Purchases per Month | Daily - 2 Day Delay |
Purchases per Month Percentile | Daily - 2 Day Delay |
Average Purchases per Week | Daily - 2 Day Delay |
User Affiliation |
Daily |
Signup Source | Never |
Reach Location | Daily - 2 Day Delay |
Guest Journey Stage | Weekly on Mondays |
Attrition Risk | Weekly on Mondays |
Unique Referral Code | Never |
Valid Email? | Never |
*Fields marked as Real Time will only update if a change is made by the customer or by an admin.