| Field Name | Update Interval |
|
Customer ID |
Never |
| First Name | Real-time* |
| Last Name | Real-time* |
| Email Address | Real-time* |
| Email Opt In | Daily |
|
SMS Marketing Opt In |
Daily |
|
SMS Order Notification Opt In |
Daily |
| Date of Birth | Real-time* |
| Account Created Date | Never |
| Current Loyalty Balance | Daily |
| Last Purchase Date | Daily - 2 Day Delay |
| Phone | Real-time* |
| Lifetime Visits | Daily - 2 Day Delay |
| Days Since Last Purchase | Daily - 2 Day Delay |
| Days Since Last Purchase Percentile | Daily - 2 Day Delay |
| Average Basket Value | Daily - 2 Day Delay |
| Average Basket Value per Month | Daily - 2 Day Delay |
| Purchases per Month | Daily - 2 Day Delay |
| Purchases per Month Percentile | Daily - 2 Day Delay |
| Average Purchases per Week | Daily - 2 Day Delay |
|
User Affiliation |
Daily |
| Signup Source | Never |
| Reach Location | Daily - 2 Day Delay |
| Guest Journey Stage | Weekly on Mondays |
| Attrition Risk | Weekly on Mondays |
| Unique Referral Code | Never |
| Valid Email? | Never |
*Fields marked as Real Time will only update if a change is made by the customer or by an admin.