Loyalty Pulse provides a comprehensive view of how your loyalty program impacts guest engagement and sales. It brings together key metrics across members, orders, and revenue, and allows you to explore the data at different levels of detail: from brand-wide performance all the way down to individual locations and offers.
Contents
Why This Data Matters
Loyalty Pulse is designed to turn raw data into actionable insights. By using the report, you can:
Measure ROI by seeing exactly how loyalty contributes to revenue.
Spot engagement trends by tracking whether more members are earning and redeeming points over time.
Benchmark performance across locations, offers, or time periods to identify strengths and weaknesses.
Guide decisions by equipping operators and managers with the data they need to make smarter choices about promotions, staffing, and guest engagement.
By combining high-level summaries with detailed breakdowns, Loyalty Pulse connects day-to-day loyalty activity directly to business outcomes.
Reporting Suite
The Loyalty Pulse Reporting Suite is organized into multiple tabs, each designed to answer different questions about your loyalty program.
Drawers Field Definitions
Every tab contains a field definition drawer. When you click on the "Learn more about these Report Fields" or "Learn more about available Data Types" buttons, the drawer will appear that includes:
A clear definition of all fields or data types in the report.
The calculation method used if applicable.
This ensures transparency and consistency, so you and your team can interpret the numbers with confidence.
Brand Loyalty Overview
This tab is only visible to location admins who have access to the entire brand.
The Brand Loyalty Overview is your starting point for understanding overall program performance. It presents a high-level snapshot that’s useful when you want quick insights without diving into specific locations.
On this tab, you’ll find cards that display:
Membership activity to show how your base of loyalty members is growing and engaging.
Loyalty orders to capture how often members are placing orders with loyalty earn or burn activity.
Loyalty sales impact to quantify the financial contribution of loyalty-driven transactions.
Franchisee Loyalty Overview
The Franchisee Loyalty Overview lets you view results at a location level. This view is particularly valuable for franchisors and brand managers because it makes it easy to view performance across their different locations.
Here, the data can highlight differences in participation and sales between locations, which is useful for identifying top-performing locations as well as those that may need additional support. For example, you might see one location with a strong loyalty activity rate compared to the rest, which could spark a conversation about sharing best practices across the brand.
Using Filters
On the Franchisee tab, filters can be applied to:
Narrow the view to a specific date range
Focus on a single or sub-set of locations
Only data related to locations you have access to will be visible in this report.
Location Loyalty Performance
The Location Loyalty Performance tab breaks your loyalty program results down by individual location. Each row represents a store, with columns showing core metrics such as total members, new members, activity rates, loyalty orders, and loyalty sales. Leverage the columns button too add and remove metrics you are interested in.
This view is useful when you want to compare performance between locations. For example, you might notice that one location has high member counts but lower activity rates, signaling an opportunity to improve engagement. Another location might be excelling at converting members into regular buyers, providing a model for best practices.
Using Filters
On the Location Performance tab:
Narrow the view to a specific date range and comparison period.
Focus on a single or sub-set of locations.
Only data related to locations you have access to will be visible in this report.
Location Loyalty Trends
The Location Loyalty Trends tab shows how loyalty performance changes over time at the location level. Data is displayed as trend lines across daily, weekly, or monthly intervals, depending on the granularity and date range you select.
This tab is especially valuable for understanding the impact of campaigns or seasonal changes. For instance, you might see loyalty sales spike during a promotion period, or notice that certain locations experience dips during off-peak months or days of the week.
By applying filters, you can compare multiple locations side-by-side and tune in on each data type, helping you identify trends.
Using Filters
On the Location Loyalty Trends tab:
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Select a granularity to track trends by Day, Week (Monday-Sunday), or Month.
Please note, if you select Week or Month, and your start date or end date falls in the middle of a Week or a Month, you will see partial data for the start and/or end period.
Narrow the view to a specific date range.
Review a specific data type over a period of time.
Focus on a single or sub-set of locations.
Only data related to locations you have access to will be visible in this report.
Loyalty Offer Performance
The Loyalty Offer Performance tab focuses on how individual offers are performing. Each row represents a single offer, with metrics such as total members who redeemed, orders tied to the offer, and the resulting sales impact.
This view is designed to help marketers evaluate which offers are most effective. For example, you can quickly see whether a discount offer drove a large number of redemptions.
Having performance data at the offer level makes it easier to plan future promotions and allocate marketing resources where they’ll have the most impact.
Using Filters
On the Offer Loyalty Performance tab:
Narrow the view to a specific date range and comparison period.
Focus on a single or sub-set of offers.
Loyalty Offer Trends
The Loyalty Offer Trends tab presents offer performance over time. Instead of looking at a static total, this view plots metrics across your selected timeframe.
This tab helps answer questions such as:
Did engagement with the offer increase or taper off after launch?
Which types of offers sustain interest over time?
How do different offers compare when run during the same period?
By analyzing trends, you can refine future campaigns to maximize both engagement and revenue impact.
Using Filters
On the Offer Loyalty Trends tab:
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Select a granularity to track trends by Day, Week (Monday-Sunday), or Month.
Please note, if you select Week or Month, and your start date or end date falls in the middle of a Week or a Month, you will see partial data for the start and/or end period.
Narrow the view to a specific date range.
Review a specific data type over a period of time.
Focus on a single or sub-set of offers.
Tips & Best Practices
To get the most value from Loyalty Pulse:
Check regularly. Reviewing the report weekly or monthly helps you spot trends and act quickly if engagement drops.
Use filters strategically. Drill down into specific locations or date ranges to uncover insights that might be hidden in the overall numbers.
Compare across levels. Use the Franchisee and Location tabs to benchmark performance and identify best practices from top performers.
Share results. Encourage franchisees, managers, and operators to review their own data. This creates accountability and helps drive improvements at the local level.
Look at the full picture. Single metrics rarely tell the whole story. Pair new member growth with activity rates, or loyalty sales with total sales, to get a more accurate view of impact.