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Ideas to Boost Your Loyalty Program

Struggling to promote your Loyalty Program? Discover tried-and-true best practices and some out-of-the-box ideas to enhance engagement.

For step-by-step guides on how to create these enticing offers, please also explore the following articles:

LOYALTY ESSENTIALS:

  • Signup Bonus Offer (Marketing >> Offers/Loyalty)
    • Why: A signup bonus is vital for a successful loyalty program. It not only ensures higher signup rates but also makes guests feel appreciated from the outset.
    • What: Emphasize instant gratification. Offer compelling incentives like discounts on their first order or a complimentary popular item. Alternatively, provide a loyalty point bonus at signup. This might have a lesser impact but works wonders with punch-based loyalty (learn more about visit-based loyalty here).

  • Winback Offer (Marketing >> Offers)
    • Why: Target guests who've drifted away from your brand, reigniting their interest.
    • What: Offer high-value incentives, such as substantial discounts on their next order. Aim to communicate that you value their business more than your competitors. Typically, industry standards identify inactive guests as those not ordering within 60 to 90 days. With our AI Guest Journey tool, you can target "Sliders" and "Churned” Attrition Risk categories for more precision. For a demo, email support@incentivio.com and they will connect you with a Success Manager.
    • Pro Tip: Implement a blackout period for winback offers to limit the frequency guests can receive them.

  • Unspent Points Alert (Marketing >> Messages)
    • Why: Remind customers to redeem their accumulated points, reinforcing the value of your loyalty program.
    • What: Send a recurring message (Single Active) with a defined blackout period. Set the Targeting Rule to notify guests with Loyalty Points ≧ [your smallest loyalty reward].

BONUS ENGAGEMENT IDEAS:

Handwritten Notes for VIPs: 

  • Beyond thanking top spenders digitally, personalize your appreciation with handwritten notes for your top patrons. Include these in their next order package. You can review your VIPs by exporting the Customer List under Analytics >> Dashboard and then filtering by Lifetime Spend.
    Customer List.png

Showcase New Menu Items (Marketing >> Messages): 

  • Introduce new or seasonal menu items with captivating visuals. Promotions aren't always about discounts.

Exclusive Menu Items for Members: 

  • Introduce a "Secret Menu" for members, adding an element of exclusivity and fun to the membership. This menu can be promoted solely on Incentivio and available by request in-store.

Employee Spotlight (Marketing >> Messages): 

  • Give a personal touch by spotlighting employees. Boost in-store traffic by offering incentives for customers who use secret passphrases related to the spotlighted employee, like “A little birdie told me that Nancy's the best!”
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