This guide will walk you through the two main types of loyalty programs we offer—Subtotal and Punch-Based—and how you can customize them to align with your brand. A well-designed loyalty program is essential for building customer engagement and driving online success. We’ll explore each program type in detail, including setup options and the different ways users can redeem rewards.
Types of loyalty program
Subtotal based loyalty
Earning: Reward your customers based on the amount they spend at your restaurant(s). This will be based on the pre-tax, pre-tip total. You can also leverage Dynamic Points Award Ratio which allows you to do double and triple point promotions for certain days of the week or times of the day!
Spending: Redemption can be customized, either for specific items or dollar values off orders! You can also leverage Sliding Scale, which allows customers to pick how much and when to redeem their points.
Here are some examples of what a loyalty page can look like for Subtotal Based Loyalty:
Punch Based Loyalty
Earning:
Visit-Based Loyalty
Award punches for each visit. You can also specify accelerators based on day of the week - for example double punches on Tuesday.
Group or Item-Based Loyalty
Award punches for specific items or groups of items. For example 2 punches per entree and 1 punch per beverage or side. Please note, depending on the set up of your menu, item level loyalty can be more difficult to maintain, talk to a representative if you need help determining if item level loyalty earning is right for your brand!
Spending: You can then choose how many punches earn users rewards! For example: Earn 10 punches for a free order! Alternatively, you can allow users to spend a specific number of punches to earn free items.
Here is an example of how the punch-based loyalty page can be customized to your brand!
FAQ
Can I set my own reward ratio?
For Subtotal based loyalty, you can set any rewards ratio per unit of currency spent as long as it’s whole numbers (e.g. 1 point per $5 spent). Rewards are awarded on the post-discount, pre-tax total though this can vary based on your Point of Sale system.
How quickly are points awarded?
Loyalty points are awarded overnight as this ensures that any orders cancellations etc. are handled appropriately.
What about alcohol purchases?
If you would like to award points on alcohol purchases*, we can absolutely do that! However, if you would like to exclude alcoholic items from earning loyalty, we do have the capability to exclude items from subtotal based loyalty. Work with your Customer Success Manager or Implementation Manager to identify which groups and items should be excluded.
Please note: Some states do not allow awarding loyalty points or discounting on alcohol. Please ensure that your loyalty program is in line with any state or local requirements.
Can I have my own punch logo?
Absolutely! Your loyalty program will look custom and on brand by using a custom logo for a loyalty punch or point.
Can I do Loyalty Tiers?
While all guests earn only earn rewards at the same rate, Incentivio allows you to tier redemption to allow larger chunks of points to be used for increasingly better discounts. For example, redeem 1,000 points for a $10 discount and redeem 2,000 points for a $22.50 discount.
Are loyalty points granted for discounted orders?
There are limitations to earning points on discounted transactions:
- Subtotal loyalty (points per dollar spent) will always award loyalty, even if the order has discounts. The number of points awarded will be based on the post-discount subtotal.
- Transaction Complete (activity type) offers will still be successfully awarded, even if an order has discounts applied (except in the instance outlined below).
- Discounted items are not valid qualifying items and, therefore, not eligible for earning points. Transaction Complete (activity type) offers and Punch-based loyalty (meeting specific targeting criteria) will not award points on discounted items.
Can I do Surprise & Delight Rewards?
Yes, you have the ability to set up special rewards based on current loyalty balance, days since last purchase and other customer account information. For example, customers that earn 10,000 points will receive a message “Congratulations on reaching 10k points. You can also award points for a transaction on a day of the week or buying a specific item.
Can I target loyalty rewards to specific segments?
Yes, we have up to date analytics that will allow you to create your own, dynamic segments and target loyalty offers and other communications to these segments.
Can I manually place rewards or add points to a customer’s account?
Yes, absolutely! Please refer to these articles for guidance on completing this:
Sending Activity Based Offers to Individual Customers
Incentivio Dashboard - Customers
If I create an activity-based loyalty offer, how will my customers get points?
They will receive points automatically overnight after they complete the selected activity in your loyalty offer. For example, if you have your loyalty offer activity as "transaction complete" and you've set qualifying items in the "edit rewards" section, extra points are automatically earned based on purchasing a qualifying product.